New Season Heroes
The latest trend in retail is ‘PROVENANCE’ – knowing the full story behind what we buy and where it comes from. And this is all available in a shop near you…
Words – Morag Bruce
When is a plain-white candle not simply a boring plain-white candle? When it’s from the London Honey Company and 50 per cent of its wax comes from bees in Bcrmondscy, Wapping or Harrow. What makes one wooden chopping board infinitely more of a pleasure to use than another? When it’s stamped with a code that tells you the very tree the board was made from.
Today, we want more than just buying something that simply looks pretty or fits in our home we want the story of how that item reached our house…
…So back to those chopping boards, which are actually from Marks & Spencer. Made by Bunbury Boards, each comes stamped with a ‘log reference’. Type this into its website to see a photograph of the tree the board came from, where that tree grew, its age and why it was felled. Now that’s something to talk about over supper.
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